Design reference

Pictures — every one, in one place.

Every image the site ships lives in `public/assets/` and is referenced by an absolute `/assets/…` path. Each sample below is the real file we serve, and every fact beside it, the size, the weight, and which files use it, is read from disk when the site is built, so this page can't drift from what ships or claim a usage that isn't there. It's the sibling of the section gallery, hero sections, header variants, footer gallery, pop-ups, and icons links. That one covers icons drawn in the code, while this one covers real files.

Source images: 40
Theme variants: 78
Responsive exports: 117
Image weight: 1109 KB
Wired nowhere: 8

8 of 40 source images are drawn but referenced by no page. We keep them here and show them rather than pass them off as live. Each one is marked Not wired below, next to the spot it was drawn for. Use it or drop it. Do not let this page suggest it is live.

01 Brand & site images 5 assets
02 Fixed theme variants 78 assets
03 Responsive exports 117 assets
04 Avatar set 6 assets
05 System diagrams 2 assets
06 Video posters 2 assets
07 Guide visuals 6 assets
08 Niche visuals 12 assets
09 Open Graph sources 1 asset
10 Product & service images 6 assets
11 Other files under /assets 4 assets

Brand & site images

/assets/email/*.jpg · *.png · *.svg · 5 files · 9.4 KB

The source marks and cards the layout and meta reach for. Each SVG carries its own light/dark palette inside the file, so it stays on-theme loaded through <img> — the paired swatches below show both halves of that palette side by side.

light

dark

logo-192.png Not wired

/assets/email/logo-192.png

192×192 · PNG · 4.1 KB

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: None written yet. Add one in image-gallery-copy.ts before you use this.

light

dark

Favicon

/assets/favicon.svg

64×64 · SVG · 1.1 KB · theme-aware

The compact tab icon — the same mark reduced to favicon scale, with the same internal light/dark palette.

Referenced by: src/layouts/BaseLayout.astro
Drawn for: The <link rel="icon"> in BaseLayout
Alt text: Lead Caravan favicon — the compact routed-path mark

light

dark

Hero pattern

/assets/hero-pattern.svg

28×28 · SVG · 531 B · theme-aware

A single low-contrast dot designed to repeat — shown here tiling, the way the hero uses it. Referenced from styles.css as a relative url(), which resolves against the stylesheet rather than the page, so it lands on /assets/ correctly.

Referenced by: public/styles.css
src/data/background-reference.ts
src/data/mask-reference.ts
src/reference-parity.test.ts
Drawn for: Home and hero-template backdrops
Alt text: Hero dot pattern, shown tiling

light

dark

Logo

/assets/logo.svg

512×512 · SVG · 1.1 KB · theme-aware

The routed-path brand mark. Self-contained light/dark palette via an internal prefers-color-scheme block.

Referenced by: src/components/SiteFooter.astro
src/components/SiteHeader.astro
src/layouts/BaseLayout.astro
src/pages/forgot-password.astro
src/pages/login.astro
src/payment-footer.test.ts
Drawn for: Site header and footer, auth screens, JSON-LD organization logo
Alt text: Lead Caravan logo — a routed path with an arrow and waypoint dots

light

dark

Social preview

/assets/social-preview.jpg

1200×630 · JPG · 2.5 KB

The 1200×630 raster share card behind every page's default Open Graph and Twitter meta. Referenced by absolute URL and generated from /assets/og/default.svg.

Referenced by: public/site-config.js
src/layouts/BaseLayout.astro
src/pages/guides/[slug].astro
src/pages/index.astro
Drawn for: og:image / twitter:image defaults
Alt text: Lead Caravan social share preview card

Fixed theme variants

/assets/theme/{light,dark}/**/*.jpg · *.svg · 78 files · 337 KB

Concrete light and dark derivatives generated from every source image. These are for explicit-theme surfaces, exports, previews, and clients that cannot evaluate an SVG's internal prefers-color-scheme palette.

dark

Banner (dark)

/assets/theme/dark/avatars/avatar-banner.svg

96×96 · SVG · 977 B · fixed dark

Fixed dark derivative of /assets/avatars/avatar-banner.svg.

Referenced by: Generated from /assets/avatars/avatar-banner.svg.
Drawn for: Fixed dark file for /assets/avatars/avatar-banner.svg
Alt text: Geometric avatar: pennant flag on a pole

dark

Compass (dark)

/assets/theme/dark/avatars/avatar-compass.svg

96×96 · SVG · 980 B · fixed dark

Fixed dark derivative of /assets/avatars/avatar-compass.svg.

Referenced by: Generated from /assets/avatars/avatar-compass.svg.
Drawn for: Fixed dark file for /assets/avatars/avatar-compass.svg
Alt text: Geometric avatar: compass needle in a ring

dark

Dunes (dark)

/assets/theme/dark/avatars/avatar-dunes.svg

96×96 · SVG · 1.1 KB · fixed dark

Fixed dark derivative of /assets/avatars/avatar-dunes.svg.

Referenced by: Generated from /assets/avatars/avatar-dunes.svg.
Drawn for: Fixed dark file for /assets/avatars/avatar-dunes.svg
Alt text: Geometric avatar: layered dune lines under a sun dot

dark

Route (dark)

/assets/theme/dark/avatars/avatar-route.svg

96×96 · SVG · 1.0 KB · fixed dark

Fixed dark derivative of /assets/avatars/avatar-route.svg.

Referenced by: Generated from /assets/avatars/avatar-route.svg.
Drawn for: Fixed dark file for /assets/avatars/avatar-route.svg
Alt text: Geometric avatar: routed path mark

dark

Sunrise (dark)

/assets/theme/dark/avatars/avatar-sunrise.svg

96×96 · SVG · 1.0 KB · fixed dark

Fixed dark derivative of /assets/avatars/avatar-sunrise.svg.

Referenced by: Generated from /assets/avatars/avatar-sunrise.svg.
Drawn for: Fixed dark file for /assets/avatars/avatar-sunrise.svg
Alt text: Geometric avatar: rising sun over a horizon line

dark

Waypoints (dark)

/assets/theme/dark/avatars/avatar-waypoints.svg

96×96 · SVG · 1.1 KB · fixed dark

Fixed dark derivative of /assets/avatars/avatar-waypoints.svg.

Referenced by: Generated from /assets/avatars/avatar-waypoints.svg.
Drawn for: Fixed dark file for /assets/avatars/avatar-waypoints.svg
Alt text: Geometric avatar: three waypoint dots on a dashed diagonal

**Lead system map (dark)**

`/assets/theme/dark/diagrams/lead-system-map.svg`
960×540 · SVG · 6.3 KB · fixed dark
Fixed dark derivative of /assets/diagrams/lead-system-map.svg. The canonical offer diagram: attention becomes a qualified sales conversation through one connected path.

Referenced by

Generated from `/assets/diagrams/lead-system-map.svg`.

Drawn for

Fixed dark file for /assets/diagrams/lead-system-map.svg

Alt text

Diagram of the Lead Caravan system: capture, qualify, book, CRM handoff, follow-up, and reporting.

dark

Qualified booking flow (dark)

/assets/theme/dark/diagrams/qualified-booking-flow.svg

960×540 · SVG · 5.7 KB · fixed dark

Fixed dark derivative of /assets/diagrams/qualified-booking-flow.svg. The scheduler explanation: fit context comes before the call so the review is useful.

Referenced by: Generated from /assets/diagrams/qualified-booking-flow.svg.
Drawn for: Fixed dark file for /assets/diagrams/qualified-booking-flow.svg
Alt text: Diagram showing fit check, calendar slot, confirmation, and CRM handoff before a qualified call.

dark

Favicon (dark)

/assets/theme/dark/favicon.svg

64×64 · SVG · 988 B · fixed dark

Fixed dark derivative of /assets/favicon.svg. The compact tab icon — the same mark reduced to favicon scale, with the same internal light/dark palette.

Referenced by: Generated from /assets/favicon.svg.
Drawn for: Fixed dark file for /assets/favicon.svg
Alt text: Lead Caravan favicon — the compact routed-path mark

**Agency vs in-house (dark)**

`/assets/theme/dark/guides/agency-vs-in-house.svg`
960×540 · SVG · 4.9 KB · fixed dark
Fixed dark derivative of /assets/guides/agency-vs-in-house.svg.

Referenced by

Generated from `/assets/guides/agency-vs-in-house.svg`.

Drawn for

Fixed dark file for /assets/guides/agency-vs-in-house.svg

Alt text

Diagram comparing agency, in-house, freelancer, and DIY lead generation staffing options.

**Lead generation cost (dark)**

`/assets/theme/dark/guides/lead-generation-cost.svg`
960×540 · SVG · 5.0 KB · fixed dark
Fixed dark derivative of /assets/guides/lead-generation-cost.svg.

Referenced by

Generated from `/assets/guides/lead-generation-cost.svg`.

Drawn for

Fixed dark file for /assets/guides/lead-generation-cost.svg

Alt text

Diagram showing how spend, build, operations, leads, and customers affect lead generation cost.

**Lead generation glossary (dark)**

`/assets/theme/dark/guides/lead-generation-glossary.svg`
960×540 · SVG · 5.0 KB · fixed dark
Fixed dark derivative of /assets/guides/lead-generation-glossary.svg.

Referenced by

Generated from `/assets/guides/lead-generation-glossary.svg`.

Drawn for

Fixed dark file for /assets/guides/lead-generation-glossary.svg

Alt text

Diagram showing common lead generation terms including CPL, MQL, SQL, CAC, and CRM.

**Lead qualification (dark)**

`/assets/theme/dark/guides/lead-qualification.svg`
960×540 · SVG · 4.9 KB · fixed dark
Fixed dark derivative of /assets/guides/lead-qualification.svg.

Referenced by

Generated from `/assets/guides/lead-qualification.svg`.

Drawn for

Fixed dark file for /assets/guides/lead-qualification.svg

Alt text

Diagram of lead qualification criteria: fit, budget, timing, and authority.

**Speed to lead (dark)**

`/assets/theme/dark/guides/speed-to-lead.svg`
960×540 · SVG · 4.5 KB · fixed dark
Fixed dark derivative of /assets/guides/speed-to-lead.svg.

Referenced by

Generated from `/assets/guides/speed-to-lead.svg`.

Drawn for

Fixed dark file for /assets/guides/speed-to-lead.svg

Alt text

Diagram showing how response time affects lead follow-up from zero minutes to one day.

**What lead generation is (dark)**

`/assets/theme/dark/guides/what-is-lead-generation.svg`
960×540 · SVG · 5.0 KB · fixed dark
Fixed dark derivative of /assets/guides/what-is-lead-generation.svg.

Referenced by

Generated from `/assets/guides/what-is-lead-generation.svg`.

Drawn for

Fixed dark file for /assets/guides/what-is-lead-generation.svg

Alt text

Diagram showing the five lead generation stages from attention to handoff.

dark

Hero pattern (dark)

/assets/theme/dark/hero-pattern.svg

28×28 · SVG · 540 B · fixed dark

Fixed dark derivative of /assets/hero-pattern.svg. A single low-contrast dot designed to repeat — shown here tiling, the way the hero uses it. Referenced from styles.css as a relative url(), which resolves against the stylesheet rather than the page, so it lands on /assets/ correctly.

Referenced by: Generated from /assets/hero-pattern.svg.
Drawn for: Fixed dark file for /assets/hero-pattern.svg
Alt text: Hero dot pattern, shown tiling

dark

Logo (dark)

/assets/theme/dark/logo.svg

512×512 · SVG · 1.0 KB · fixed dark

Fixed dark derivative of /assets/logo.svg. The routed-path brand mark. Self-contained light/dark palette via an internal prefers-color-scheme block.

Referenced by: Generated from /assets/logo.svg.
Drawn for: Fixed dark file for /assets/logo.svg
Alt text: Lead Caravan logo — a routed path with an arrow and waypoint dots

**Cabinet Maker (dark)**

`/assets/theme/dark/niches/cabinet-maker.svg`
960×540 · SVG · 6.1 KB · fixed dark
Fixed dark derivative of /assets/niches/cabinet-maker.svg.

Referenced by

Generated from `/assets/niches/cabinet-maker.svg`.

Drawn for

Fixed dark file for /assets/niches/cabinet-maker.svg

Alt text

Cabinet maker lead system card showing project fit, craftsmanship proof, booking, and CRM handoff.

**coffee-shop.svg**

`/assets/theme/dark/niches/coffee-shop.svg`
960×540 · SVG · 6.4 KB · fixed dark

Referenced by

Generated from `/assets/niches/coffee-shop.svg`.

Alt text

None written yet. Add one in image-gallery-copy.ts before you use this.

**Digital Product (dark)**

`/assets/theme/dark/niches/digital-product.svg`
960×540 · SVG · 6.2 KB · fixed dark
Fixed dark derivative of /assets/niches/digital-product.svg.

Referenced by

Generated from `/assets/niches/digital-product.svg`.

Drawn for

Fixed dark file for /assets/niches/digital-product.svg

Alt text

Digital product lead system card showing offer page, cart, onboarding, and follow-up.

**Electrical (dark)**

`/assets/theme/dark/niches/electrician.svg`
960×540 · SVG · 5.8 KB · fixed dark
Fixed dark derivative of /assets/niches/electrician.svg.

Referenced by

Generated from `/assets/niches/electrician.svg`.

Drawn for

Fixed dark file for /assets/niches/electrician.svg

Alt text

Electrical lead system card showing service request, routing, scheduling, and CRM handoff.

**HVAC (dark)**

`/assets/theme/dark/niches/hvac.svg`
960×540 · SVG · 6.2 KB · fixed dark
Fixed dark derivative of /assets/niches/hvac.svg.

Referenced by

Generated from `/assets/niches/hvac.svg`.

Drawn for

Fixed dark file for /assets/niches/hvac.svg

Alt text

HVAC lead system card showing repair, replacement, maintenance plan, booking, and CRM handoff.

**Landscaping (dark)**

`/assets/theme/dark/niches/landscaping.svg`
960×540 · SVG · 6.2 KB · fixed dark
Fixed dark derivative of /assets/niches/landscaping.svg.

Referenced by

Generated from `/assets/niches/landscaping.svg`.

Drawn for

Fixed dark file for /assets/niches/landscaping.svg

Alt text

Landscaping lead system card showing design inquiry, quote, seasonal campaign, booking, and CRM handoff.

**M&A Advisory (dark)**

`/assets/theme/dark/niches/mergers-acquisitions.svg`
960×540 · SVG · 6.0 KB · fixed dark
Fixed dark derivative of /assets/niches/mergers-acquisitions.svg.

Referenced by

Generated from `/assets/niches/mergers-acquisitions.svg`.

Drawn for

Fixed dark file for /assets/niches/mergers-acquisitions.svg

Alt text

M and A advisory lead system card showing founder inquiry, valuation request, deal routing, and CRM handoff.

**Plumbing (dark)**

`/assets/theme/dark/niches/plumbing.svg`
960×540 · SVG · 6.1 KB · fixed dark
Fixed dark derivative of /assets/niches/plumbing.svg.

Referenced by

Generated from `/assets/niches/plumbing.svg`.

Drawn for

Fixed dark file for /assets/niches/plumbing.svg

Alt text

Plumbing lead system card showing urgent routing, estimate, booking, and CRM handoff.

**Real Estate (dark)**

`/assets/theme/dark/niches/real-estate.svg`
960×540 · SVG · 6.1 KB · fixed dark
Fixed dark derivative of /assets/niches/real-estate.svg.

Referenced by

Generated from `/assets/niches/real-estate.svg`.

Drawn for

Fixed dark file for /assets/niches/real-estate.svg

Alt text

Real estate lead system card showing valuation, seller intake, consultation, and CRM handoff.

**Roofing (dark)**

`/assets/theme/dark/niches/roofing.svg`
960×540 · SVG · 6.0 KB · fixed dark
Fixed dark derivative of /assets/niches/roofing.svg.

Referenced by

Generated from `/assets/niches/roofing.svg`.

Drawn for

Fixed dark file for /assets/niches/roofing.svg

Alt text

Roofing lead system card showing inspection, quote, warranty proof, booking, and CRM handoff.

**Solar (dark)**

`/assets/theme/dark/niches/solar.svg`
960×540 · SVG · 6.1 KB · fixed dark
Fixed dark derivative of /assets/niches/solar.svg.

Referenced by

Generated from `/assets/niches/solar.svg`.

Drawn for

Fixed dark file for /assets/niches/solar.svg

Alt text

Solar lead system card showing estimate, consultation, nurture, booking, and CRM handoff.

**Supplement (dark)**

`/assets/theme/dark/niches/supplement.svg`
960×540 · SVG · 6.0 KB · fixed dark
Fixed dark derivative of /assets/niches/supplement.svg.

Referenced by

Generated from `/assets/niches/supplement.svg`.

Drawn for

Fixed dark file for /assets/niches/supplement.svg

Alt text

Supplement lead system card showing product education, cart, repeat purchase path, and follow-up.

dark

Default OG source (dark)

/assets/theme/dark/og/default.svg

1200×630 · SVG · 4.9 KB · fixed dark

Fixed dark derivative of /assets/og/default.svg. The editable 1200×630 source used to generate /assets/social-preview.jpg.

Referenced by: Generated from /assets/og/default.svg.
Drawn for: Fixed dark file for /assets/og/default.svg
Alt text: Source SVG for the Lead Caravan social preview card

**VSL poster (dark)**

`/assets/theme/dark/posters/vsl-poster.svg`
1280×720 · SVG · 5.5 KB · fixed dark
Fixed dark derivative of /assets/posters/vsl-poster.svg. A generated poster for the VSL placeholder frame. It does not claim a real hosted video exists.

Referenced by

Generated from `/assets/posters/vsl-poster.svg`.

Drawn for

Fixed dark file for /assets/posters/vsl-poster.svg

Alt text

Poster for a video sales letter about why leads go cold after the click.

**Webinar poster (dark)**

`/assets/theme/dark/posters/webinar-poster.svg`
1280×720 · SVG · 5.5 KB · fixed dark
Fixed dark derivative of /assets/posters/webinar-poster.svg. A generated poster for the webinar placeholder frame. It can be replaced when the real recording is hosted.

Referenced by

Generated from `/assets/posters/webinar-poster.svg`.

Drawn for

Fixed dark file for /assets/posters/webinar-poster.svg

Alt text

Poster for on-demand training about the Lead Caravan capture-to-booked-call system.

dark

Book a call (dark)

/assets/theme/dark/products/booking-call.svg

640×420 · SVG · 4.7 KB · fixed dark

Fixed dark derivative of /assets/products/booking-call.svg. The scheduler funnel — a calendar with one confirmed slot and a clock.

Referenced by: Generated from /assets/products/booking-call.svg.
Drawn for: Fixed dark file for /assets/products/booking-call.svg
Alt text: Illustration of a calendar with a highlighted slot beside a clock

**Funnel audit (dark)**

`/assets/theme/dark/products/funnel-audit.svg`
640×420 · SVG · 4.3 KB · fixed dark
Fixed dark derivative of /assets/products/funnel-audit.svg. The engagement opener — a funnel under a magnifier, check found.

Referenced by

Generated from `/assets/products/funnel-audit.svg`.

Drawn for

Fixed dark file for /assets/products/funnel-audit.svg

Alt text

Illustration of a marketing funnel inspected by a magnifying glass

**Growth engagement (dark)**

`/assets/theme/dark/products/growth-engagement.svg`
640×420 · SVG · 4.4 KB · fixed dark
Fixed dark derivative of /assets/products/growth-engagement.svg. The ongoing engagement — a trend panel climbing left to right, no fabricated figures.

Referenced by

Generated from `/assets/products/growth-engagement.svg`.

Drawn for

Fixed dark file for /assets/products/growth-engagement.svg

Alt text

Illustration of a chart panel with an upward trend line

dark

Caravan Launch Kit (dark)

/assets/theme/dark/products/launch-kit.svg

640×420 · SVG · 4.6 KB · fixed dark

Fixed dark derivative of /assets/products/launch-kit.svg. The $1 instant-access kit — package, launch bolt, and the one honest number on the page.

Referenced by: Generated from /assets/products/launch-kit.svg.
Drawn for: Fixed dark file for /assets/products/launch-kit.svg
Alt text: Illustration of an open package with a lightning bolt and a $1 badge

**Tools & estimators (dark)**

`/assets/theme/dark/products/tools-estimators.svg`
640×420 · SVG · 4.8 KB · fixed dark
Fixed dark derivative of /assets/products/tools-estimators.svg. The free quizzes and estimators — input sliders feeding a score dial.

Referenced by

Generated from `/assets/products/tools-estimators.svg`.

Drawn for

Fixed dark file for /assets/products/tools-estimators.svg

Alt text

Illustration of three input sliders beside a gauge dial

dark

On-demand training (dark)

/assets/theme/dark/products/webinar-training.svg

640×420 · SVG · 4.6 KB · fixed dark

Fixed dark derivative of /assets/products/webinar-training.svg. The recorded-training funnels — a player window mid-playback.

Referenced by: Generated from /assets/products/webinar-training.svg.
Drawn for: Fixed dark file for /assets/products/webinar-training.svg
Alt text: Illustration of a video player window with a play button and progress bar

**Social preview (dark)**

`/assets/theme/dark/social-preview.jpg`
1200×630 · JPG · 2.5 KB · fixed dark
Fixed dark derivative of /assets/social-preview.jpg. The 1200×630 raster share card behind every page's default Open Graph and Twitter meta. Referenced by absolute URL and generated from /assets/og/default.svg.

Referenced by

Generated from `/assets/social-preview.jpg`.

Drawn for

Fixed dark file for /assets/social-preview.jpg

Alt text

Lead Caravan social share preview card

light

Banner (light)

/assets/theme/light/avatars/avatar-banner.svg

96×96 · SVG · 968 B · fixed light

Fixed light derivative of /assets/avatars/avatar-banner.svg.

Referenced by: Generated from /assets/avatars/avatar-banner.svg.
Drawn for: Fixed light file for /assets/avatars/avatar-banner.svg
Alt text: Geometric avatar: pennant flag on a pole

light

Compass (light)

/assets/theme/light/avatars/avatar-compass.svg

96×96 · SVG · 971 B · fixed light

Fixed light derivative of /assets/avatars/avatar-compass.svg.

Referenced by: Generated from /assets/avatars/avatar-compass.svg.
Drawn for: Fixed light file for /assets/avatars/avatar-compass.svg
Alt text: Geometric avatar: compass needle in a ring

light

Dunes (light)

/assets/theme/light/avatars/avatar-dunes.svg

96×96 · SVG · 1.0 KB · fixed light

Fixed light derivative of /assets/avatars/avatar-dunes.svg.

Referenced by: Generated from /assets/avatars/avatar-dunes.svg.
Drawn for: Fixed light file for /assets/avatars/avatar-dunes.svg
Alt text: Geometric avatar: layered dune lines under a sun dot

light

Route (light)

/assets/theme/light/avatars/avatar-route.svg

96×96 · SVG · 1.0 KB · fixed light

Fixed light derivative of /assets/avatars/avatar-route.svg.

Referenced by: Generated from /assets/avatars/avatar-route.svg.
Drawn for: Fixed light file for /assets/avatars/avatar-route.svg
Alt text: Geometric avatar: routed path mark

light

Sunrise (light)

/assets/theme/light/avatars/avatar-sunrise.svg

96×96 · SVG · 1023 B · fixed light

Fixed light derivative of /assets/avatars/avatar-sunrise.svg.

Referenced by: Generated from /assets/avatars/avatar-sunrise.svg.
Drawn for: Fixed light file for /assets/avatars/avatar-sunrise.svg
Alt text: Geometric avatar: rising sun over a horizon line

light

Waypoints (light)

/assets/theme/light/avatars/avatar-waypoints.svg

96×96 · SVG · 1.1 KB · fixed light

Fixed light derivative of /assets/avatars/avatar-waypoints.svg.

Referenced by: Generated from /assets/avatars/avatar-waypoints.svg.
Drawn for: Fixed light file for /assets/avatars/avatar-waypoints.svg
Alt text: Geometric avatar: three waypoint dots on a dashed diagonal

light

Qualified booking flow (light)

/assets/theme/light/diagrams/qualified-booking-flow.svg

960×540 · SVG · 5.6 KB · fixed light

Fixed light derivative of /assets/diagrams/qualified-booking-flow.svg. The scheduler explanation: fit context comes before the call so the review is useful.

Referenced by: Generated from /assets/diagrams/qualified-booking-flow.svg.
Drawn for: Fixed light file for /assets/diagrams/qualified-booking-flow.svg
Alt text: Diagram showing fit check, calendar slot, confirmation, and CRM handoff before a qualified call.

light

Favicon (light)

/assets/theme/light/favicon.svg

64×64 · SVG · 981 B · fixed light

Fixed light derivative of /assets/favicon.svg. The compact tab icon — the same mark reduced to favicon scale, with the same internal light/dark palette.

Referenced by: Generated from /assets/favicon.svg.
Drawn for: Fixed light file for /assets/favicon.svg
Alt text: Lead Caravan favicon — the compact routed-path mark

light

Hero pattern (light)

/assets/theme/light/hero-pattern.svg

28×28 · SVG · 539 B · fixed light

Fixed light derivative of /assets/hero-pattern.svg. A single low-contrast dot designed to repeat — shown here tiling, the way the hero uses it. Referenced from styles.css as a relative url(), which resolves against the stylesheet rather than the page, so it lands on /assets/ correctly.

Referenced by: Generated from /assets/hero-pattern.svg.
Drawn for: Fixed light file for /assets/hero-pattern.svg
Alt text: Hero dot pattern, shown tiling

light

Logo (light)

/assets/theme/light/logo.svg

512×512 · SVG · 1.0 KB · fixed light

Fixed light derivative of /assets/logo.svg. The routed-path brand mark. Self-contained light/dark palette via an internal prefers-color-scheme block.

Referenced by: Generated from /assets/logo.svg.
Drawn for: Fixed light file for /assets/logo.svg
Alt text: Lead Caravan logo — a routed path with an arrow and waypoint dots

**coffee-shop.svg**

`/assets/theme/light/niches/coffee-shop.svg`
960×540 · SVG · 6.4 KB · fixed light

Referenced by

Generated from `/assets/niches/coffee-shop.svg`.

Alt text

None written yet. Add one in image-gallery-copy.ts before you use this.

light

Default OG source (light)

/assets/theme/light/og/default.svg

1200×630 · SVG · 4.8 KB · fixed light

Fixed light derivative of /assets/og/default.svg. The editable 1200×630 source used to generate /assets/social-preview.jpg.

Referenced by: Generated from /assets/og/default.svg.
Drawn for: Fixed light file for /assets/og/default.svg
Alt text: Source SVG for the Lead Caravan social preview card

light

Book a call (light)

/assets/theme/light/products/booking-call.svg

640×420 · SVG · 4.7 KB · fixed light

Fixed light derivative of /assets/products/booking-call.svg. The scheduler funnel — a calendar with one confirmed slot and a clock.

Referenced by: Generated from /assets/products/booking-call.svg.
Drawn for: Fixed light file for /assets/products/booking-call.svg
Alt text: Illustration of a calendar with a highlighted slot beside a clock

light

Caravan Launch Kit (light)

/assets/theme/light/products/launch-kit.svg

640×420 · SVG · 4.5 KB · fixed light

Fixed light derivative of /assets/products/launch-kit.svg. The $1 instant-access kit — package, launch bolt, and the one honest number on the page.

Referenced by: Generated from /assets/products/launch-kit.svg.
Drawn for: Fixed light file for /assets/products/launch-kit.svg
Alt text: Illustration of an open package with a lightning bolt and a $1 badge

light

On-demand training (light)

/assets/theme/light/products/webinar-training.svg

640×420 · SVG · 4.5 KB · fixed light

Fixed light derivative of /assets/products/webinar-training.svg. The recorded-training funnels — a player window mid-playback.

Referenced by: Generated from /assets/products/webinar-training.svg.
Drawn for: Fixed light file for /assets/products/webinar-training.svg
Alt text: Illustration of a video player window with a play button and progress bar

Responsive exports

/assets/export/{card,square,wide}/**/*.webp · 117 files · 584 KB

Generated web exports in wide, card, and square crops. They are centered from the source artwork onto a neutral Lead Caravan surface for social, email, deck, and CMS slots that expect raster files.

light

Banner (card 4:3) Export

/assets/export/card/avatars/avatar-banner.webp

WEBP · 7.0 KB · export card 4:3

Responsive card 4:3 export generated from /assets/avatars/avatar-banner.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-banner.svg.
Drawn for: Responsive card 4:3 raster export for /assets/avatars/avatar-banner.svg
Alt text: Geometric avatar: pennant flag on a pole

light

Compass (card 4:3) Export

/assets/export/card/avatars/avatar-compass.webp

WEBP · 7.0 KB · export card 4:3

Responsive card 4:3 export generated from /assets/avatars/avatar-compass.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-compass.svg.
Drawn for: Responsive card 4:3 raster export for /assets/avatars/avatar-compass.svg
Alt text: Geometric avatar: compass needle in a ring

light

Dunes (card 4:3) Export

/assets/export/card/avatars/avatar-dunes.webp

WEBP · 7.0 KB · export card 4:3

Responsive card 4:3 export generated from /assets/avatars/avatar-dunes.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-dunes.svg.
Drawn for: Responsive card 4:3 raster export for /assets/avatars/avatar-dunes.svg
Alt text: Geometric avatar: layered dune lines under a sun dot

light

Route (card 4:3) Export

/assets/export/card/avatars/avatar-route.webp

WEBP · 7.0 KB · export card 4:3

Responsive card 4:3 export generated from /assets/avatars/avatar-route.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-route.svg.
Drawn for: Responsive card 4:3 raster export for /assets/avatars/avatar-route.svg
Alt text: Geometric avatar: routed path mark

light

Sunrise (card 4:3) Export

/assets/export/card/avatars/avatar-sunrise.webp

WEBP · 7.0 KB · export card 4:3

Responsive card 4:3 export generated from /assets/avatars/avatar-sunrise.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-sunrise.svg.
Drawn for: Responsive card 4:3 raster export for /assets/avatars/avatar-sunrise.svg
Alt text: Geometric avatar: rising sun over a horizon line

light

Waypoints (card 4:3) Export

/assets/export/card/avatars/avatar-waypoints.webp

WEBP · 7.0 KB · export card 4:3

Responsive card 4:3 export generated from /assets/avatars/avatar-waypoints.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-waypoints.svg.
Drawn for: Responsive card 4:3 raster export for /assets/avatars/avatar-waypoints.svg
Alt text: Geometric avatar: three waypoint dots on a dashed diagonal

**Qualified booking flow (card 4:3)** Export

`/assets/export/card/diagrams/qualified-booking-flow.webp`
WEBP · 3.8 KB · export card 4:3
Responsive card 4:3 export generated from /assets/diagrams/qualified-booking-flow.svg. The scheduler explanation: fit context comes before the call so the review is useful.

Referenced by

Responsive export generated from `/assets/diagrams/qualified-booking-flow.svg`.

Drawn for

Responsive card 4:3 raster export for /assets/diagrams/qualified-booking-flow.svg

Alt text

Diagram showing fit check, calendar slot, confirmation, and CRM handoff before a qualified call.

light

Favicon (card 4:3) Export

/assets/export/card/favicon.webp

WEBP · 5.1 KB · export card 4:3

Responsive card 4:3 export generated from /assets/favicon.svg. The compact tab icon — the same mark reduced to favicon scale, with the same internal light/dark palette.

Referenced by: Responsive export generated from /assets/favicon.svg.
Drawn for: Responsive card 4:3 raster export for /assets/favicon.svg
Alt text: Lead Caravan favicon — the compact routed-path mark

light

Hero pattern (card 4:3) Export

/assets/export/card/hero-pattern.webp

WEBP · 4.6 KB · export card 4:3

Responsive card 4:3 export generated from /assets/hero-pattern.svg. A single low-contrast dot designed to repeat — shown here tiling, the way the hero uses it. Referenced from styles.css as a relative url(), which resolves against the stylesheet rather than the page, so it lands on /assets/ correctly.

Referenced by: Responsive export generated from /assets/hero-pattern.svg.
Drawn for: Responsive card 4:3 raster export for /assets/hero-pattern.svg
Alt text: Hero dot pattern, shown tiling

light

Logo (card 4:3) Export

/assets/export/card/logo.webp

WEBP · 4.7 KB · export card 4:3

Responsive card 4:3 export generated from /assets/logo.svg. The routed-path brand mark. Self-contained light/dark palette via an internal prefers-color-scheme block.

Referenced by: Responsive export generated from /assets/logo.svg.
Drawn for: Responsive card 4:3 raster export for /assets/logo.svg
Alt text: Lead Caravan logo — a routed path with an arrow and waypoint dots

**coffee-shop.webp (card 4:3)** Export

`/assets/export/card/niches/coffee-shop.webp`
WEBP · 3.8 KB · export card 4:3
Responsive card 4:3 export generated from /assets/niches/coffee-shop.svg.

Referenced by

Responsive export generated from `/assets/niches/coffee-shop.svg`.

Drawn for

Responsive card 4:3 raster export for /assets/niches/coffee-shop.svg

Alt text

None written yet. Add one in image-gallery-copy.ts before you use this.

**Default OG source (card 4:3)** Export

`/assets/export/card/og/default.webp`
WEBP · 3.8 KB · export card 4:3
Responsive card 4:3 export generated from /assets/og/default.svg. The editable 1200×630 source used to generate /assets/social-preview.jpg.

Referenced by

Responsive export generated from `/assets/og/default.svg`.

Drawn for

Responsive card 4:3 raster export for /assets/og/default.svg

Alt text

Source SVG for the Lead Caravan social preview card

**Book a call (card 4:3)** Export

`/assets/export/card/products/booking-call.webp`
WEBP · 3.8 KB · export card 4:3
Responsive card 4:3 export generated from /assets/products/booking-call.svg. The scheduler funnel — a calendar with one confirmed slot and a clock.

Referenced by

Responsive export generated from `/assets/products/booking-call.svg`.

Drawn for

Responsive card 4:3 raster export for /assets/products/booking-call.svg

Alt text

Illustration of a calendar with a highlighted slot beside a clock

**Caravan Launch Kit (card 4:3)** Export

`/assets/export/card/products/launch-kit.webp`
WEBP · 3.8 KB · export card 4:3
Responsive card 4:3 export generated from /assets/products/launch-kit.svg. The $1 instant-access kit — package, launch bolt, and the one honest number on the page.

Referenced by

Responsive export generated from `/assets/products/launch-kit.svg`.

Drawn for

Responsive card 4:3 raster export for /assets/products/launch-kit.svg

Alt text

Illustration of an open package with a lightning bolt and a $1 badge

**On-demand training (card 4:3)** Export

`/assets/export/card/products/webinar-training.webp`
WEBP · 3.8 KB · export card 4:3
Responsive card 4:3 export generated from /assets/products/webinar-training.svg. The recorded-training funnels — a player window mid-playback.

Referenced by

Responsive export generated from `/assets/products/webinar-training.svg`.

Drawn for

Responsive card 4:3 raster export for /assets/products/webinar-training.svg

Alt text

Illustration of a video player window with a play button and progress bar

light

Banner (square 1:1) Export

/assets/export/square/avatars/avatar-banner.webp

WEBP · 8.3 KB · export square 1:1

Responsive square 1:1 export generated from /assets/avatars/avatar-banner.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-banner.svg.
Drawn for: Responsive square 1:1 raster export for /assets/avatars/avatar-banner.svg
Alt text: Geometric avatar: pennant flag on a pole

light

Compass (square 1:1) Export

/assets/export/square/avatars/avatar-compass.webp

WEBP · 8.3 KB · export square 1:1

Responsive square 1:1 export generated from /assets/avatars/avatar-compass.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-compass.svg.
Drawn for: Responsive square 1:1 raster export for /assets/avatars/avatar-compass.svg
Alt text: Geometric avatar: compass needle in a ring

light

Dunes (square 1:1) Export

/assets/export/square/avatars/avatar-dunes.webp

WEBP · 8.3 KB · export square 1:1

Responsive square 1:1 export generated from /assets/avatars/avatar-dunes.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-dunes.svg.
Drawn for: Responsive square 1:1 raster export for /assets/avatars/avatar-dunes.svg
Alt text: Geometric avatar: layered dune lines under a sun dot

light

Route (square 1:1) Export

/assets/export/square/avatars/avatar-route.webp

WEBP · 8.3 KB · export square 1:1

Responsive square 1:1 export generated from /assets/avatars/avatar-route.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-route.svg.
Drawn for: Responsive square 1:1 raster export for /assets/avatars/avatar-route.svg
Alt text: Geometric avatar: routed path mark

light

Sunrise (square 1:1) Export

/assets/export/square/avatars/avatar-sunrise.webp

WEBP · 8.3 KB · export square 1:1

Responsive square 1:1 export generated from /assets/avatars/avatar-sunrise.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-sunrise.svg.
Drawn for: Responsive square 1:1 raster export for /assets/avatars/avatar-sunrise.svg
Alt text: Geometric avatar: rising sun over a horizon line

light

Waypoints (square 1:1) Export

/assets/export/square/avatars/avatar-waypoints.webp

WEBP · 8.3 KB · export square 1:1

Responsive square 1:1 export generated from /assets/avatars/avatar-waypoints.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-waypoints.svg.
Drawn for: Responsive square 1:1 raster export for /assets/avatars/avatar-waypoints.svg
Alt text: Geometric avatar: three waypoint dots on a dashed diagonal

light

Favicon (square 1:1) Export

/assets/export/square/favicon.webp

WEBP · 5.8 KB · export square 1:1

Responsive square 1:1 export generated from /assets/favicon.svg. The compact tab icon — the same mark reduced to favicon scale, with the same internal light/dark palette.

Referenced by: Responsive export generated from /assets/favicon.svg.
Drawn for: Responsive square 1:1 raster export for /assets/favicon.svg
Alt text: Lead Caravan favicon — the compact routed-path mark

light

Hero pattern (square 1:1) Export

/assets/export/square/hero-pattern.webp

WEBP · 5.5 KB · export square 1:1

Responsive square 1:1 export generated from /assets/hero-pattern.svg. A single low-contrast dot designed to repeat — shown here tiling, the way the hero uses it. Referenced from styles.css as a relative url(), which resolves against the stylesheet rather than the page, so it lands on /assets/ correctly.

Referenced by: Responsive export generated from /assets/hero-pattern.svg.
Drawn for: Responsive square 1:1 raster export for /assets/hero-pattern.svg
Alt text: Hero dot pattern, shown tiling

light

Logo (square 1:1) Export

/assets/export/square/logo.webp

WEBP · 5.4 KB · export square 1:1

Responsive square 1:1 export generated from /assets/logo.svg. The routed-path brand mark. Self-contained light/dark palette via an internal prefers-color-scheme block.

Referenced by: Responsive export generated from /assets/logo.svg.
Drawn for: Responsive square 1:1 raster export for /assets/logo.svg
Alt text: Lead Caravan logo — a routed path with an arrow and waypoint dots

**coffee-shop.webp (square 1:1)** Export

`/assets/export/square/niches/coffee-shop.webp`
WEBP · 5.0 KB · export square 1:1
Responsive square 1:1 export generated from /assets/niches/coffee-shop.svg.

Referenced by

Responsive export generated from `/assets/niches/coffee-shop.svg`.

Drawn for

Responsive square 1:1 raster export for /assets/niches/coffee-shop.svg

Alt text

None written yet. Add one in image-gallery-copy.ts before you use this.

light

Banner (wide 16:9) Export

/assets/export/wide/avatars/avatar-banner.webp

WEBP · 8.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/avatars/avatar-banner.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-banner.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/avatars/avatar-banner.svg
Alt text: Geometric avatar: pennant flag on a pole

light

Compass (wide 16:9) Export

/assets/export/wide/avatars/avatar-compass.webp

WEBP · 8.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/avatars/avatar-compass.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-compass.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/avatars/avatar-compass.svg
Alt text: Geometric avatar: compass needle in a ring

light

Dunes (wide 16:9) Export

/assets/export/wide/avatars/avatar-dunes.webp

WEBP · 8.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/avatars/avatar-dunes.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-dunes.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/avatars/avatar-dunes.svg
Alt text: Geometric avatar: layered dune lines under a sun dot

light

Route (wide 16:9) Export

/assets/export/wide/avatars/avatar-route.webp

WEBP · 8.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/avatars/avatar-route.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-route.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/avatars/avatar-route.svg
Alt text: Geometric avatar: routed path mark

light

Sunrise (wide 16:9) Export

/assets/export/wide/avatars/avatar-sunrise.webp

WEBP · 8.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/avatars/avatar-sunrise.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-sunrise.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/avatars/avatar-sunrise.svg
Alt text: Geometric avatar: rising sun over a horizon line

light

Waypoints (wide 16:9) Export

/assets/export/wide/avatars/avatar-waypoints.webp

WEBP · 8.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/avatars/avatar-waypoints.svg.

Referenced by: Responsive export generated from /assets/avatars/avatar-waypoints.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/avatars/avatar-waypoints.svg
Alt text: Geometric avatar: three waypoint dots on a dashed diagonal

light

Favicon (wide 16:9) Export

/assets/export/wide/favicon.webp

WEBP · 6.3 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/favicon.svg. The compact tab icon — the same mark reduced to favicon scale, with the same internal light/dark palette.

Referenced by: Responsive export generated from /assets/favicon.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/favicon.svg
Alt text: Lead Caravan favicon — the compact routed-path mark

light

Hero pattern (wide 16:9) Export

/assets/export/wide/hero-pattern.webp

WEBP · 5.8 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/hero-pattern.svg. A single low-contrast dot designed to repeat — shown here tiling, the way the hero uses it. Referenced from styles.css as a relative url(), which resolves against the stylesheet rather than the page, so it lands on /assets/ correctly.

Referenced by: Responsive export generated from /assets/hero-pattern.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/hero-pattern.svg
Alt text: Hero dot pattern, shown tiling

light

Logo (wide 16:9) Export

/assets/export/wide/logo.webp

WEBP · 5.8 KB · export wide 16:9

Responsive wide 16:9 export generated from /assets/logo.svg. The routed-path brand mark. Self-contained light/dark palette via an internal prefers-color-scheme block.

Referenced by: Responsive export generated from /assets/logo.svg.
Drawn for: Responsive wide 16:9 raster export for /assets/logo.svg
Alt text: Lead Caravan logo — a routed path with an arrow and waypoint dots

**coffee-shop.webp (wide 16:9)** Export

`/assets/export/wide/niches/coffee-shop.webp`
WEBP · 4.3 KB · export wide 16:9
Responsive wide 16:9 export generated from /assets/niches/coffee-shop.svg.

Referenced by

Responsive export generated from `/assets/niches/coffee-shop.svg`.

Drawn for

Responsive wide 16:9 raster export for /assets/niches/coffee-shop.svg

Alt text

None written yet. Add one in image-gallery-copy.ts before you use this.

Avatar set

/assets/avatars/*.svg · 6 files · 6.8 KB

Six geometric brand marks drawn to stand in wherever an attribution needs a face before a real, rights-cleared photo exists. Deliberately not people — the site never fakes a portrait.

light

dark

Banner Not wired

/assets/avatars/avatar-banner.svg

96×96 · SVG · 1.1 KB · theme-aware

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: Geometric avatar: pennant flag on a pole

light

dark

Compass Not wired

/assets/avatars/avatar-compass.svg

96×96 · SVG · 1.1 KB · theme-aware

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: Geometric avatar: compass needle in a ring

light

dark

Dunes Not wired

/assets/avatars/avatar-dunes.svg

96×96 · SVG · 1.2 KB · theme-aware

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: Geometric avatar: layered dune lines under a sun dot

light

dark

Route Not wired

/assets/avatars/avatar-route.svg

96×96 · SVG · 1.1 KB · theme-aware

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: Geometric avatar: routed path mark

light

dark

Sunrise Not wired

/assets/avatars/avatar-sunrise.svg

96×96 · SVG · 1.1 KB · theme-aware

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: Geometric avatar: rising sun over a horizon line

light

dark

Waypoints Not wired

/assets/avatars/avatar-waypoints.svg

96×96 · SVG · 1.2 KB · theme-aware

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Alt text: Geometric avatar: three waypoint dots on a dashed diagonal

System diagrams

/assets/diagrams/*.svg · 2 files · 13 KB

Generated SVG diagrams that explain the Lead Caravan operating system without pretending to be screenshots or third-party proof.

light

dark

Qualified booking flow

/assets/diagrams/qualified-booking-flow.svg

960×540 · SVG · 6.1 KB · theme-aware

The scheduler explanation: fit context comes before the call so the review is useful.

Referenced by: src/data/site-assets.ts
Drawn for: Contact and booking routes
Alt text: Diagram showing fit check, calendar slot, confirmation, and CRM handoff before a qualified call.

Video posters

/assets/posters/*.svg · 2 files · 12 KB

Generated posters for video frames while the real VSL and webinar recordings are still placeholder states.

Guide visuals

/assets/guides/*.svg · 6 files · 32 KB

One explanatory SVG per guide, built for the site's informational SEO pages and related-guide cards.

Niche visuals

/assets/niches/*.svg · 12 files · 79 KB

One industry-specific SVG card per niche/template family. These are vector cues, not sourced trade photography.

**coffee-shop.svg**

`/assets/niches/coffee-shop.svg`
960×540 · SVG · 6.9 KB · theme-aware

Referenced by

`src/data/site-assets.ts`

Alt text

None written yet. Add one in image-gallery-copy.ts before you use this.

Open Graph sources

/assets/og/*.svg · 1 file · 5.4 KB

Source SVGs for generated social preview rasters. The JPG is what the page meta uses; the SVG keeps the card reproducible.

light

dark

Default OG source Not wired

/assets/og/default.svg

1200×630 · SVG · 5.4 KB · theme-aware

The editable 1200×630 source used to generate /assets/social-preview.jpg.

Referenced by: Nothing. This file ships to the server and is loaded by no page.
Drawn for: Source file for the sitewide social preview raster
Alt text: Source SVG for the Lead Caravan social preview card

Product & service images

/assets/products/*.svg · 6 files · 30 KB

One illustration tile per core offer, drawn for card slots on the offer and funnel pages. Vector and honest: no invented metrics, no fake screenshots — the only number drawn anywhere is the Launch Kit's real $1 price.

light

dark

Book a call

/assets/products/booking-call.svg

640×420 · SVG · 5.2 KB · theme-aware

The scheduler funnel — a calendar with one confirmed slot and a clock.

Referenced by: src/data/section-gallery.ts
src/data/site-assets.ts
Drawn for: The /booking funnel
Alt text: Illustration of a calendar with a highlighted slot beside a clock

light

dark

Caravan Launch Kit

/assets/products/launch-kit.svg

640×420 · SVG · 5.1 KB · theme-aware

The $1 instant-access kit — package, launch bolt, and the one honest number on the page.

Referenced by: src/data/section-gallery.ts
src/data/site-assets.ts
Drawn for: Offer cards on /launch-kit and /products
Alt text: Illustration of an open package with a lightning bolt and a $1 badge

light

dark

On-demand training

/assets/products/webinar-training.svg

640×420 · SVG · 5.0 KB · theme-aware

The recorded-training funnels — a player window mid-playback.

Referenced by: src/data/section-gallery.ts
src/data/site-assets.ts
Drawn for: The /webinar and /vsl funnels
Alt text: Illustration of a video player window with a play button and progress bar

Other files under /assets

/assets/*.css · *.js · *.woff2 · 4 files · 49 KB

Not artwork, but they ship from the same directory, so leaving them off would make this an inventory of most of public/assets/ rather than all of it.

Analytics shim

/assets/analytics.js

JS · 5.6 KB

The consent-gated analytics loader, served from /assets rather than bundled.

Referenced by: public/form-engine.js
public/portrex/site-config.js
src/contact-booking.test.ts
src/layouts/BaseLayout.astro
Drawn for: Loaded by BaseLayout and form-engine.js

Space Grotesk (Latin subset)

/assets/fonts/space-grotesk-latin.woff2

WOFF2 · 22 KB

The display webface, subset to Latin and preloaded by BaseLayout.

Referenced by: public/styles.css
src/layouts/BaseLayout.astro
Drawn for: @font-face in styles.css

tracking-consent.css

/assets/tracking-consent.css

CSS · 1.6 KB

Referenced by: Nothing. This file ships to the server and is loaded by no page.

tracking-runtime.js

/assets/tracking-runtime.js

JS · 20 KB

Referenced by: Nothing. This file ships to the server and is loaded by no page.

Using these assets

Four rules keep the inventory clean.

Absolute paths in markup

Reference every asset as /assets/… — public/ is the whole web root, and short paths break on nested pages. CSS is the one exception: url() resolves against the stylesheet, so styles.css can write assets/… and still land correctly.

Theme lives in the file

Each drawing carries its own light and dark colors, so it stays on brand when loaded through <img>. The pairs above show it. Both halves draw at once, each frame forcing its own color-scheme, so a color set that breaks in one theme cannot hide behind the other.

Never fake a photo

The faces are shapes, not made-up people. The product tiles are drawings, not fake screen shots. Real photos get named and credited, or the spot stays a marked stand-in.

Never assert usage

Where an asset is used is swept from source by scripts/build-icon-index.mjs, never typed by hand. Getting that wrong is just what this page used to do. Drop a file in public/assets/, run bun run assets:index, and it appears here with the truth attached.