Real channel benchmarks
Cost-per-lead starts from our benchmark for your primary channel, drawn from hundreds of campaigns we've run.
Calculator
What will your leads actually cost?
Estimate your cost-per-lead and projected pipeline by channel, using Lead Caravan's benchmark numbers across hundreds of campaigns.
Your numbers
Your estimate
How it works
Three steps, about a minute.
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Enter your numbers
A few quick fields — no signup needed to see your starting estimate.
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Watch it update live
Every result recalculates as you type, so you can test scenarios instantly.
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Unlock the full breakdown
Add your email to reveal the gated figures and book a review of your funnel.
How we calculate this
Budget → pipeline
We divide your monthly budget by that cost-per-lead to project leads, then apply your close rate and deal value.
Return on ad spend
The final figure shows revenue per $1 of budget, so you can compare channels honestly instead of guessing.
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Lead Caravan
Want a real channel plan, not just a number?
Tell us your budget and goals and we'll map the channels, costs, and pipeline targets with you — backed by the benchmarks behind this estimate.