Real channel benchmarks
Cost-per-lead starts from our benchmark for your primary channel, drawn from hundreds of campaigns we've run.
Calculator
What will your leads actually cost?
See what one lead may cost you, and how many you may get. We use our own numbers from hundreds of ad runs.
Your numbers
Your number
How it works
Three steps, about a minute.
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Enter your numbers
A few quick fields — no signup needed to see your starting estimate.
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Watch it update live
Every number changes as you type. So you can try what-ifs right away.
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Unlock the full breakdown
Add your email to see the rest of the numbers and book a look at your leads.
How we work this out
Budget → pipeline
We split what you spend each month by what one lead costs. That gives your lead count. Then we use your sale rate and your sale size.
Return on ad spend
The last number shows what you get back for each $1. So you can compare ads for real, not by guessing.
More free tools
Keep testing your lead path.
Lead Caravan
Want a real channel plan, not just a number?
Tell us what you can spend and what you want. We will map where to run ads, what it costs, and how many leads to aim for. We use the same numbers this tool uses.